| ITALY (Italien) This vibrant travel poster was designed in 1955 after World War II, when Italy was promoting tourism as a means of economic recovery. The poster is meant to depict the inviting qualities of Italy as a destination. The sun represents its beautiful countryside and scenic views, while the sculpture promotes its rich cultural history. ENIT, The Italian National Tourist Board, was founded in 1919 with the objective of attracting visitors to Italy from around the globe. This poster was intended for English speaking countries. The Agency of Tourism always tried to show a distinctive Italian style in their posters. Alfredo Lalia (1907-1971) was an Italian artist born in Rome. He graduated from the Technical Institute and studied under his uncle and painter, Vincenzo Lalia. Lalia worked in billboard advertisement for department stores while he participated in state run competitions. In 1943, he was recalled to the army to produce military propaganda. After the war he continued to enter into competitions and became involved with a European Rescue Program, The Italian Institute of Publicity of Rome, and The Italian Advertising Federation. It measures 24.25" x 38.5" {text and picture from ebay auction} |
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